Computers work behind the scenes
Sappchat integrates voice recognition and AI technologies to operate its multiple features and financial operations and crypto asset management only by voice. However, as our app is highly secure and will never share or use your data, you can rest assured the following won’t happen to you.
Several machine-learning techniques in artificial intelligence (AI) help systems filter and analyze your data, such as data clustering, classification, association, and reinforcement learning (RL).
An RL agent can train itself based on feedback gained from user interactions, akin to how a young child will learn to repeat an action if it leads to a reward.
By viewing or pressing “like” on a social media post, you send a reward signal to an RL agent confirming you’re attracted to the post — or perhaps interested in the person who posted it. Either way, a message will be sent to the RL agent about your personal interests and preferences.
Suppose you start actively liking posts about “mindfulness” on a social platform. In that case, its system will learn to send you advertisements for companies that can offer related products and content.
Ad recommendations may be based on other data, too, including but not limited to:
• other ads you clicked on through the platform
• personal details you provided the platform (such as your age, email address, gender, location, and which devices you access the platform on)
• information shared with the platform by other advertisers or marketing partners that already have you as a customer
• specific pages or groups you have joined or “liked” on the platform.